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We hear these excuses all the the time about really honing in on email marketing when it's time to do it right. Our response? It does not matter who your audience is. You need a strong email marketing program that delivers targeted offers and relevant information to your customers when they need it. Marketing Mechanisms can help. Email marketing encompasses CAN-SPAM compliance, deliverability, creative, list management, and reporting--and our team does it all. We have successfully mixed together a recipe of education, experience, and training into a melting pot of well-cooked email marketing soup! Makes 4 to 6 million servings of click-throughs, opens, leads, and profits! |
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Fire your designer: you CAN create your own email!
This five-part series will help you develop a brand new skillset by keeping email creation in-house.  |
Target the right customer using dynamic content Sending the right message to the right people at the right time--email marketers hear it daily. Sometimes this task is not an easy one, as it is easier to just send one email to everyone. |
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The lowdown on CAN-SPAM You must comply with CAN-SPAM in order to maintain a successful email marketing program. Here's what you need to know. |
Subject line testing at its best Empower yourself by doing some subject line testing. Your subject line is what most customers will see first and helps them make the decision on whether to open now or whether to open at all. |
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Need an email production process? Your email production process is pivotal to the success of your marketing campaigns. It gives you a working document that helps you along in the process by making sure that you cover all your bases. Missing a step in your process could be the one step that costs you a lead or better yet--a new client.  |