All About: Deliverability
Tips
By sending email recipients email when they want it--rather than when you think they should have it is the ideal way to increase your deliverability. Mess with their space, and they'll surely tell you--through their ISP. If a customer feels that you are bombarding them with emails, they'll likely tell your ISP, and you might become blacklisted.
Tips
- Ask your customers if they want your email--don't assume
- When someone asks to unsubscribe, do it quickly.
- Don't assume permission--ask them if you can send them emails.
- Don't buy lists--or sell them, for that matter.
- Always follow CAN-SPAM law--keep up with new amendments.
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