Memorable Emails
Free your inbox!
Sometimes you just can't let go of some emails--they hang around in your inbox forever until it screams "Set Me Free!"
Well, here's your chance.
Perhaps it was the way they used your first name instead of "Dear Customer." Or perhaps it was the type of email that played a song you liked or better yet a game you like to frequently play. Whatever the case, it's easy to use the attributes that you admired so much in these campaigns and use them in your own.
The Game Plan
Assemble your team and have them gather e-mails that they found interesting or ones that they have found to NOT interesting. This way, you know what you should use in your campaigns and what not to use in your campaigns. When the team has come to a consensus on good emails, talk about how each "likeness" can be tranformed into your own campaigns. Be sure to test, and find out if your subscribers like the changes. If they do, you've done a great job!Now...if only you could get this new one you like so much out of your inbox.
