Welcome Email 1: The Personal Touch

Capture your new subscribers' interest quickly

Congratulations! Someone has signed up for your email. How do you nurture that relationship and keep those new subscribers close to you? You relate to them with a personal email. Tell them about the services and how you use them for you own use. If you have testimonials, use those as well. Help customers feel at home when they see your email. This gives them a reason to look forward to your email because it feels more personal rather than something that is being sent out to the masses.

what to include in your welcome email

  • The customers first name
  • A story that isn't complete--leave them lingering and wanting more. This way, they have something to the end of your story. Make sure that it's engaging as well as amusing.
  • The opportunity to receive emails from them. Give subscribers the ability to respond to you with their own experiences...and respond back. Build a good rapport with them.
  • Your personal signature. Avoid using a Word font signature.
  • Confirm that the action they took was successful: they have indeed been added to the list.
  • Let them know how or where they can modify their subscription or access past issues (don't forget the requirements of anti-spam legislation).
  • . Thank the recipient for signing-up. A real thank-you. Like you mean it.
  • . Remind them of what they're going to get in terms of content and publication frequency. This sets expectations appropriately (remember: if you don't meet expectations, they'll start to think of your emails as spam).
  • Remind them also of how they will benefit from this content.
  • Give an immediate feedback option. You do value your reader's opinion, right?