Welcome Email 3: Deals/Offers
Make 'em an offer they can't refuse!
Clients/customers are always looking for a good deal. Offer your customers/clients a discounted item for joining your mailing list. This will prompt them to forward the emails to a friend, which could lead in another prospect!Here are some ideas:
- A copy of your most popular content from previous emails
- A coupon or some other special offer (especially if you have a sophisticated system that can link this offer to whatever it is they were looking at before they signed up)
- A "for-subscribers-only" white paper, article, presentation or other useful document