Report: How to track electronic communications
The dilemma
Your electronic commnications program is a one-way function--you only send, and there's no way to formally see any metrics that can be used in future electronic communications. How do you begin to track your electronic publications?Why measure?
Well, first and foremost, the primary reason to measure your emails should be to find out if your audience is reading them. You may also want to know how many people are subscribing/unsubscribing. In addition, if you have a tracking mechanism in place, it could be used to make improvements.This report will help you:
- Determine which publications you initially want to measure, and how to use those to start measuring addtional publications
- Know what typical metrics are
- Use sample stats to manipulate and use
- Use WebTrends to your advantage
- Name your links and images so that they can be tracked distinctively
- Determine your future goals
Download this report to learn how to implement a tracking program that could revolutionize your program!
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