Sample Website Strategy

Sample Website Strategy

Your website should have a strategy that will help you determine how to house and present your content. What do you plan to gain from having a web presence? Use this template to analyze your site.

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After completing this worksheet, you'll be able to:

  • Determine all strategies that your website should include
  • List what your users need
  • Define what your site's objectives are and your future goals
Tips You Can Use

When completing this worksheet:

  • Take a long, hard look at your current site:Does it deliver relevant content?
  • Use your current metrics to help you: Take a look and determine which pages visitors go to most. Review that and compare it to the rest of the site. Does it measure up?
  • Align site objectives with company goals: By using the company's annual goals, you can determine how to structure content.
  • Does it eliminate the "So What?": Make sure the content that you will develop helps your customers rather than making them feel like it isn't relevant to them.

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