Email Production Process

Facilitated Discussion Questions

Your email production process is pivotal to the success of your marketing campaigns. It gives you a working document that helps you along in the process by making sure that you cover all your bases. Missing a step in your process could be the one step that costs you a lead or better yet--a new client.

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After completing this worksheet, you'll be able to:

  • Create a process of how an email gets from you to your client
  • Review past metrics to apply them to this campaign
  • Develop subject lines and test them
  • Test your email in various clients
  • Do list segmentation
Tips You Can Use

Best practices for your campaigns:

  • Avoid words like "free," "reminder, and "help": These words have been proven to sound like scams almost immediately and will possibly spark your customers to report you as SPAM.
  • Perform list hygiene: Keep your lists up to date; when some asks to be removed, do it right then rather than wait. You don't want to run the risk of sending them something else.
  • Pay attention to your metrics: They actually tell you how your subscribers are responding to your emails. Low open rates usually means that subscribers don't even acknowledge your email. In this case, your email design and content included therein may need a revamp.

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