Email Communication Worksheet

Email Communication Worksheet

When you begin to discuss your email marketing strategy, use this template as a backdrop for your discussions. This template will help you force you to think about your email marketing program's value and what can be done to improve it.

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After completing this worksheet, you'll be able to:

  • Really know if an email marketing program is ideal for your company
  • See the entire current process and who is responsible for each step--and if that step needs to be lead by someone else
  • Look at your current (if any) plan. Do it provide value to your customer?
  • Review how your company is currently gaining leads, and determine if it is effective enough.
  • Determine which metrics will work for your company.
Tips You Can Use

Ways to gather leads online:

  • Use your web analytics to your advantage: Combine your current email program and your web analytics program and track who is going to your site from your email.
  • Make good use of your home page: Put the "email us" link in a prominent place. Don't put this vital link "below the fold." Make it easy for them to contact you.
  • Try a triggered email strategy: When you send clients an email, have a triggered email follow that gives them an offer or a special welcome.

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